Our Story


Our founders are well known experts in the identity & access management (IAM) industry. Their vision for starting Britive encapsulates the expertise gained in nearly two decades of IAM solutions design and implementations for over one hundred client organizations. Britive became our mission to deliver the solution many customers have asked for: secure dynamic cloud privileged access.

Meet our Founders

Art Poghosyan

Art Poghosyan | CEO | Linked In

Art has spent nearly two decades of his professional career in the information security space. Art honed in his consulting skills working the first 8 years of his career at Big 4 firms, serving leading global businesses across many industries. In 2010, Art co-founded Advancive, a market leading brand for Identity & Access Management (IAM) consulting and solutions implementation. Art led the company’s exponential growth and eventual acquisition by Optiv Security in 2016. At Optiv, Art built and launched Optiv’s first managed IAM service focused on Privileged Access Management (PAM). In 2018, Art left Optiv to start his next business venture, Britive, where he is serving as the CEO.

Art is a frequent industry contributor. His contributions include sponsorships and speaking engagements at events such as Identiverse, RSA Charge, ISSA LA Summit. He is a regular volunteer/contributor to (ISC)2 CISSP-ISSAP certification exam development workshops.

Art’s educational credentials include: MBA from University of Cambridge, UK, and MS Information Systems from University at Albany, NY.


Alex Gudanis

Alex Gudanis | CTO | Linked In

Alex has over 20 years of experience with design, integration and delivery of a wide range of complex information systems and IT infrastructure, with particular focus on large scale enterprise information security and identity and access management solutions. Alex has led the development of strategy, technology vision and architecture for numerous organizations across different industries, including several global enterprises and Fortune 500 companies. In his career, Alex has held various roles as a consultant, entrepreneur, business leader and chief solutions architect.

Alex was a co-founder and Chief Technology Officer of Advancive, a leading Identity & Access Management (IAM) consulting and solutions implementation company, where he led client-facing and internal architecture and technical implementation efforts until Advancive’s acquisition by Optiv Security in 2016. Following Alex’s departure from Optiv in 2018, he co-founded Britive, where he leads the company’s engineering team and product strategy and vision.

Alex holds a variety of industry certifications, actively participates in information security industry associations and presents at conferences and events.